Burger King addresses climate change by changing cows’ diets, reducing cow farts.
Cows emit methane as a by-product of their digestion contributing to the greenhouse effect resulting in climate change. Burger King teamed up with experts who developed and tested a new diet for cows, which according to initial study results, on average reduces up to 33% of cows' daily methane emissions. The secret ingredient….? Lemongrass.
Burger King have launched a creative campaign to let their customers know what they are up to.