Why is Kraft 'Dumping" Fat Free Mayonnaise ?

Kraft announced that it is discontinuing its Fat-Free mayo.

In a Twitter post set up like a breakup text, the brand's first message read, "ok mayo culpa incoming."

It was then followed with, "i'm officially done selling fat-free mayo."

Kraft explained the decision in an e-mail to 'The Takeout' saying, "Kraft Mayo is the only mayo we need. It's delicious, it's velvety smooth. It's everything mayo should be and unfortunately fat free mayo wasn't. Our goal now is to get the best mayo, Kraft Mayo, into every mayo lover's hands."

CLICK FOR MORE

Photo: iStock Unreleased


View Full Site