TikTok's new "Bold Glamour" filter is both evident and subtle—it modifies the user's face in many cases, but it's stunning, flawless, and realistic.
The #boldglamour hashtag has 355 million views and has been used in over 9 million videos. The filter is widely criticized despite its popularity, with people worried it would hurt the user’s self-esteem.
Filters often pressure younger users to want plastic surgery, and the number proves it as the American Academy of Facial Plastic and Reconstructive Surgery found that more Gen Zers are getting cosmetic surgery or injectables.
Many on TikTok are warning users that the filter should be used with caution and that your natural skin and face are perfect.