Dr Pepper Surpasses Pepsi As #2 Soda Brand
- There's a new combatant in the cola wars.
- Dr Pepper has surpassed Pepsi as the #2 soda brand in the U.S., according to the Wall Street Journal.
- The company now boasts a market share of 8.34% - just barely edging out Pepsi's share at 8.31%.
- Coke remains the dominant #1 beverage brand with nearly 20% market share.
- How did Dr Pepper rise to #2? The Journal chalks it up to "big marketing investments" and "novel flavors" - but the real reason might be a distribution deal that puts in on more soda fountains than any other brand - even Coke.
- What's your soda
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