McDonald's Loses Legal Battle Over 'Big Mac' Trademark

McDonald's Loses Legal Battle Over 'Big Mac' Trademark

• McDonald's has lost a legal battle in Europe over the 'Big Mac' trademark.
• The battle centers around the Irish fast food chain Supermac's, with McDonald's claiming the name is too similar to the Big Mac and would confuse customers.
• But the EU Court ruled that the Big Mac trademark does not apply to any other food categories other than burgers.
• Supermac's managing director Pat McDonagh accused McDonald's of employing "bullying" tactics to "stifle competition".
• McDonald's will still be able to sell its iconic Big Mac under the name. Supermac's offers an identical burger under the name 'Mighty Mac'.
• What's your all-time favorite fast food sandwich?

MORE HERE