Rihanna’s Savage X Fenty Partners With Nordstrom For U.S Retail Expansion

Rihanna’s Savage X Fenty Partners With Nordstrom For U.S Retail Expansion

• Savage X Fenty, Rihanna's lingerie brand, has partnered with Nordstrom to bring its products to 16 Nordstrom locations and online.  
• The collaboration aims to expand Savage X Fenty's reach and attract new customers through Nordstrom's engaged customer base. This move is part of Savage X Fenty's broader physical retail strategy, with plans to open more stores in major cities.  
• Nordstrom's partnership with Savage X Fenty aligns with its strategy to introduce popular brands and attract a younger audience seeking size-inclusive lingerie.  
• Would you rather buy lingerie in-store or online?