Retailers Expect Slower Holiday Season
- U.S. retailers expect the 2024 holiday shopping season to be a bit slower than last year.
- The National Retail Federation expects healthy sales in November and December, topping $980 billion.
- However, the rate of growth will be a bit slower than the 2023 season.
- High interest rates and low consumer confidence are cited as factors in the dip, along with the anxieties that come in an election season.
- 2024 will also see fewer shopping days than last year, with Thanksgiving falling on Nov. 28th.
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