Chick-fil-A Launching Its Own Entertainment App

Chick-fil-A Launching Its Own Entertainment App

• Chick-fil-A is extending its reach to customers by launching its own entertainment app. 
• The new app, Play, will contain content for families with kids 12 and under. 
• "We've been paying attention to some research and conversations we've had with families that are our customers," said Chick-fil-A's executive director of brand strategy, entertainment, and media. "Insights bubbled up that content and games are both adjacent to mealtime." 
•  Upon launch, the app will contain scripted podcasts, games, recipes, e-books, and an original animated series for families. 
•  The app is available for pre-download on all platforms. It launches on November 18. 

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