- Wendy’s has faced challenges in recent quarters, with its stock down by about 50% since the beginning of the year, prompting the initiation of a new “Project Fresh” strategic plan.
- Despite its struggles, Wendy’s has found success with its Frosty dessert, with promotions lifting Frosty sales by 30% year-over-year in Q2.
- Wendy’s has introduced a new Frosty flavor, the Snickerdoodle Cookie Frosty Fusion, blending a snickerdoodle sauce and cookie crumbles with either a Vanilla or Chocolate Frosty base.
- The launch of Swirls and Fusions marks Wendy’s most significant expansion of its popular dessert since its introduction in 1969, with limite
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