Ephemeral tattoos are designed to fade over time, offering a semi-permanent alternative to traditional permanent tattoos. They use biodegradable ink that the body naturally breaks down and removes over a period of 1-3 years. This allows individuals to experience tattoos without the long-term commitment of traditional ink.

“Regret Nothing."

That is the motto of Ephemeral, a cosmetic company that developed a made-to-fade, semi-permanent tattoo ink in 2014. But some customers who were told their tattoos would disappear within 9-15 months say they have been stuck for years with splotchy ink and semi-faded tattoos.

Gen Z is already experiencing tattoo regret. According to a 2024 survey conducted by semi-permanent tattoo maker Inkbox, nearly a third (28%) of people with tattoos regret one aspect of their tattoo, and over two-thirds (68%) regret the design itself.

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