New Oreo cookie flavor and $500K for you???

Welcome to Oreo's newest flavor: the Firework Oreo.

It's basically an Oreo with Pop Rocks in the creme. 

Oh, and you can win a $500,000 prize for their NEXT Oreo flavor. The Oreo contest runs through July 14.

They'll be taking submissions through Twitter and Instagram using #MyOreoCreation and #Contest hashtags.

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