Celebrating New Year’s Eve in San Francisco? Sign up for AlertSF. The San Francisco Department of Emergency Management (SFDEM) encourages people celebrating New Year’s Eve in San Francisco to text the phrase NYESF to 888-777 to receive emergency text message alerts related to New Year’s Eve events in San Francisco. New Year’s Eve celebrants may also visit www.sfdem.org/NYESF. Simply text NYESF to 888-777. AlertSF will send you a text alert for emergencies or significant disruptions.