Victoria’s Secret Sales Tumble And 250 Stores Are Set to Close!

The parent company of Victoria’s Secret, L Brands, announced plans to close 250 stores across the United States and Canada.

L Brands reported significant losses due to the coronavirus pandemic, with Victoria’s Secret total sales falling 46% during the first fiscal quarter that ended May 2.

Additionally, Victoria’s Secret is known for its bedazzled push up bras and stylish lingerie — both of which are a part of a shrinking market. As many people have shifted in recent years to more comfortable clothing, sports bras have seen a rise in popularity — accounting for one-third of millennials’ bra spending in 2018.

They have yet to release the list of stores that are closing.

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