After 57 Years, 7-Eleven Gives the Slurpee a Makeover

  • America has changed since 1966, when the 7-Eleven Slurpee made its debut. 
  • Convenience stores are now a $706 billion industry with 150,000 locations and over 100 brands.
  • Many stores offer branded drinks, including 7-Eleven; however, now the country’s most-widespread convenience store is revealing a rebranded Slurpee.
  • The new Slurpee has the same shaved ice with a new look and vibe. There are fun flavors like Blue Blunder, Fulla Bulla, and Awa Awa Ukulele, with an updated Slurpee logo on the cups. 

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An illustration of Two, 7-Eleven Slurpee

Photo: AFP


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