- During the 2023 MTV Video Music Awards earlier this week, Pepsi shared a shelved commercial they made with Madonna in 1989.
- It was an epic moment for the now 65-year-old singer. Although the ad itself was never problematic, it was scrapped 34 years ago after Madonna refused to censor scenes in her “Like a Prayer” music video. The music video shows Madonna kissing a Black patron saint, played by Leon Robinson. Robinson represents the patron saint of racial harmony and justice, Saint Martin de Porres. The music video also includes a scene of Madonna dancing in front of a field of burning crosses.
- Now, over three decades later, Pepsi decided to re-release the commercial as part of its 125th anniversary celebration. After the VMAS, Madonna took to social media to discuss that experience, and why it was so important for her to maintain her artistic integrity.
- “34 years ago, I made a commercial with Pepsi to celebrate the release of my song Like a Prayer. The commercial was immediately canceled when I refused to change any scenes in the video where I was kissing a black saint or burning crosses.”
- “So began my illustrious career as an artist refusing to compromise my artistic integrity. Thank you @pepsifor finally realizing the genius of our collaboration. Artists are here to disturb the peace,” she continued.
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Photo: AFP