Amazon Launches AI Shopping Assistant 'Rufus'
- Move over, Alexa - Amazon's latest AI assistant is named Rufus.
- 'Rufus' Is An AI-Powered Shopping Assistant That Can Help Customers Find "The Best Products To Meet Their Needs", the company says.
- It searches Amazon's product catalog, customer reviews, and information from across the web to make recommendations.
- Rufus is in beta right now, but users can give him a try with the mobile Amazon Shopping app.
- Do you use AI voice assistants like Alexa?
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