Nearly Half Of Americans Wait Till The Last Minute To Buy Valentine's Gifts
- Are you scrambling to pick out a Valentine's Day gift today? You're not alone.
- A report from the market research firm Numerator found that nearly half of all Valetine's Day shopping is done between Feb. 11th and Feb. 14th.
- Retailers like Walmart, Target, and Walgreens say roughly 50% of candy and cards are sold on Feb. 13th or 14th.
- Overall, Americans spend about $25.8 billion on Valentine's Day each year.
- Did you buy your Valentine's Day gifts in advance, or wait till the last minute? Have you ever forgotten it completely?
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