Where’s The Beef? Not At Wendy’s New All-Vegan Location.

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  • Wendy's CEO hinted at surge pricing, but the chain's first fully vegan location in Chubbuck, ID is serving only potatoes. 
  • The menu features a Plain Baked Potato with three topping options and a meal upgrade to include fries. 
  • “Wendy’s could never quite get it right when it came to meatless offerings, so we embraced what we already know is popular with our customers,” Martin Stokes, Wendy’s Global Growth Managing Officer, tells VegNews. “We’re not just playing the field—when it comes to potatoes, we’ve got skin in the game.”
  • Wendy's plans to introduce more potato-based innovations, including potato nuggets and wedges.
  • Would you eat out at a restaurant that served just potatoes? 
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Photo: iStock Editorial

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