McDonald's Loses Legal Battle Over 'Big Mac' Trademark
- McDonald's has lost a legal battle in Europe over the 'Big Mac' trademark.
- The battle centers around the Irish fast food chain Supermac's, with McDonald's claiming the name is too similar to the Big Mac and would confuse customers.
- But the EU Court ruled that the Big Mac trademark does not apply to any other food categories other than burgers.
- Supermac's managing director Pat McDonagh accused McDonald's of employing "bullying" tactics to "stifle competition".
- McDonald's will still be able to sell its iconic Big Mac under the name. Supermac's offers an identical burger under the name 'Mighty Mac'.
- What's your all-time favorite fast food sandwich?
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Photo: AFP