Rihanna’s Savage X Fenty Partners With Nordstrom For U.S Retail Expansion

Savage X Fenty, Rihanna's lingerie brand, has partnered with Nordstrom to bring its products to 16 Nordstrom locations and online.
The collaboration aims to expand Savage X Fenty's reach and attract new customers through Nordstrom's engaged customer base. This move is part of Savage X Fenty's broader physical retail strategy, with plans to open more stores in major cities.
Nordstrom's partnership with Savage X Fenty aligns with its strategy to introduce popular brands and attract a younger audience seeking size-inclusive lingerie.
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