Retailers Expect 2024 Holiday Shopping Season To Be Slower Than Last Year

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Retailers Expect Slower Holiday Season

  • U.S. retailers expect the 2024 holiday shopping season to be a bit slower than last year.
  • The National Retail Federation expects healthy sales in November and December, topping $980 billion.
  • However, the rate of growth will be a bit slower than the 2023 season.
  • High interest rates and low consumer confidence are cited as factors in the dip, along with the anxieties that come in an election season.
  • 2024 will also see fewer shopping days than last year, with Thanksgiving falling on Nov. 28th.
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Photo: Getty Images North America

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