Target And Walmart Are Trying To Sell Better, Cheap Wine!

Target, Walmart, and Kroger are rolling out premium wines for cheap as they try and compete with wineries that are selling higher profile wines for cheap.

Walmart introduced a line of private label wines this year that sell for $11 a bottle.

Walmart’s senior wine buyer told USA Today they “drink like a $30 to $40 bottle.”

Target started selling California Roots brand last year for $5 and they’re doing well.

Kroger and 7-11 are also looking at expanding their wine selections to have less expensive, but quality options.

Are we skeptical? Yes! 

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