McDonald's beefed up its digital capabilities, modernized its stores and introduced delivery in 2017 and all of those efforts helped drive growth in 2018! Plus, more people are coming to the stores.
In both 2018 and 2017, McDonald’s customer count grew.
The company tried aggressively to convince consumers to download its app last year, running promotions like free fries with a $1 app purchase.
It also revealed a new breakfast sandwich in the fall.
All of those things combined together helped the company grow as a whole!