After Forever 21 went bankrupt, much of their clothing at their location at the Bay Street Mall in Emeryville was abandoned. But the mall management came up with a brilliant idea.
The mall donated the merchandise to Covenant House, a charity that helps out homeless youth. Brand new shoes and clothes, rows of it, went directly to the kids who need it most. Lucas Heller, General Manager of Bay Street said the “match with Covenant House was fantastic”.
One young man said "Just need to be able to be comfortable and be myself in my new clothes. because you know the saying, if you look good then you feel good. So it's kinda like going back and forth and I'm just so grateful and thankful for Bay Street and Covenant House".
Covenant House serves about 2,000 youth right here in the Bay Area every year. Great video here: