The Morning Breeze w/ Carolyn McArdle & Cort Johnson

The Morning Breeze w/ Carolyn McArdle & Cort Johnson

The Morning Breeze on 98.1 The Breeze in San FranciscoFull Bio

 

Fast Food Chains Launch 'Value Menu' War After Cost Complaints

Friends and fast food

Photo: filadendron / E+ / Getty Images

As summer vacation season kicks off, fast food chains are engaging in a budget-meal war to attract customers amid inflation and minimum wage increases.

McDonald's is offering a $5 combo meal deal, prompting other chains like Wendy's and Burger King to follow suit with their own promotions.

While some customers have complained about discrepancies in deals offered through the McDonald's mobile app, the fast food industry is facing challenges as rising prices lead to slower sales.

Analysts suggest that consumers may be reevaluating the value of fast food as grocery prices decrease and budget-conscious choices become more important.

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