Are you ready for $300 Denim Underwear? NOT An April Fool's Joke.

This seems like something that would be an April Fools' joke, but it's not.

A designer clothing company is releasing a pair of high-cut denim "brief-style" shorts.

The shorts feature a high-waist, zip front and a button at the waistband.

They can be worn under or over pants. The company calls it underwear that doesn't need to stay "under there".

But they're not for everyone - not because of the fit, but the price! They cost a staggering $315.

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