There are ketchup fans and then there are ketchup superfans. Ed Sheeran definitely falls into the latter camp—and he’s borderline obsessed.
In fact, the singer stans Heinz ketchup so hard, he even has the label tattooed on his bicep.
Now Hienz said it will be offering a special edition ketchup bottle -- called "EdChup" -- as part of the campaign.
Sheeran made the announcement on Instagram on Wednesday morning. “It's actually real and you’ll be able to get your hands on one very soon #Edchup#KetchupDay#EDxHEINZ#TheDreamThatKeepsOnGiving#Advert,” he captioned a shot of himself kissing the bottle.