Build-A-Bear Workshop's "Pay Your Age" promotion proved too popular yesterday! The chain known for its customizable teddy bears and other stuffed toys couldn't handle the crowds Thursday, and had to turn shoppers away.
The company wrote in a Facebook post that it closed lines at its stores in Canada and the U.S. due to overwhelming crowds and safety concerns. The offer, which let customers with youngsters in tow buy a bear and pay their current age with a cap at $29, was also available at its United Kingdom stores.
The company said it distributed vouchers to customers in line that can be redeemed for a purchase through Aug. 31, the chain said. It said the goal is to better control traffic at the stores and prevent long lines and significant wait times.
Photo: Getty Images
The CEO of Build-A-Bear, Sharon Price John, spoke about it this morning:
“It far surpassed anything we ever could’ve known.” Build-A-Bear CEO Sharon Price John explains how the “pay your age” sale came to be and responds to the large crowds pic.twitter.com/vm8juTtfW6— TODAY (@TODAYshow) July 13, 2018
And here is the line! pic.twitter.com/jyGNSZwYQT— @Rob Fladeboe kron4 (@KRON4RFladeboe) July 12, 2018
Carolyn and Jack talked about it on the air! Listen here: