Chipotle expanded its new line of diet-based bowls to include vegan and vegetarian options.
The bowls are a way for Chipotle to market itself to a wide variety of customers focused on health.
And the vegetarian and vegan options could help raise awareness among an increasingly important customer base.
Chipotle first introduced its vegan protein option, Sofritas, in 2014. Demand for Sofritas has continued to grow, the company said.
Last year, it cooked 7.5 million pounds of Sofritas. Vegetarian and vegan meals made up roughly 12% of all the meals Chipotle sold in 2018.