A video has gone viral involving a woman who is seen pulling chunks of pineapple away in sections by grabbing the spiny exterior and tearing the fruit away from the core. The bottom of the pineapple appears to be cut off.
The video has generated 16 million views and counting.
Before you try this at home (as some did and had little to no success) the pineapple needs to be very ripe and you start from the bottom, removing the stem end.