AMC Entertainment has announced that they're testing out a new pricing model with new films and it will start this weekend with The Batman.
The new pricing model will make new films higher than other films playing at the same time.
Right now, no one knows how much higher the newer films will be than the other films.
AMC had done this with their prices before with weekend prices and midweek prices. The formula has been working at its international theaters for years.
Let Carolyn McArdle know what you think! 877-981-0981.
Carolyn talked about it on the air. Listen below...