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New swim school Dog Beach was launched this month in the Hamptons by Edward Alava, who discovered the dogs at his canine day camp were so fond of splashing around that their owners began requesting extra time in the pool.
“There was a real demand for swimming lessons from the people who loved seeing their dogs so happy,’’ Alava says. “Some of the owners wanted to jump in with them, but we had to explain that this is only for dogs.’’
The classes cost $300 and include instructors, life jackets, inflatable toys and organized games.