Bigger Font on Menus 'Nudge' Consumers Toward Healthier Choices

We've been seeing it now for years.

Those calorie numbers next to the items on menus.

Now researchers from Washington State University have found that restaurants can persuade patrons to opt for healthier options by simply adjusting the font size of those numbers.

“When restaurants use a larger font size for the calorie content of healthy foods, even though the number itself has a smaller value, it will increase consumers’ preference to order the healthier item,” Prof. Ruiying Cai says in a university release.

Read more here.

Don't miss a thing from The Morning Breeze with Carolyn & Cort. Listen here: