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Do you struggle to tell the difference between Sweden and Switzerland?
You're not alone.
A study commissioned by Visit Sweden found that 50% of respondents in the US are not entirely sure they could decipher the differences between Swedish and Swiss culture.
But it gets worse.
In the last year alone, there were over 85,000 Google searches originating from the United States asking, “Are Sweden and Switzerland the same?”
Read more about the survey here.
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