Photo: Enrique Díaz / 7cero / Moment / Getty Images
Families in California face high grocery prices, with a single Rubyglow pineapple selling for $395.99 at a SoCal retailer.
The luxury fruit, produced by Fresh Del Monte, is pinkish-red on the outside and yellow on the inside. The limited supply of Rubyglow pineapples is a result of 15 years of research by Del Monte.
Despite the high cost, luxury fruits like the Rubyglow pineapple, Honeycrisp apples, and Sumo Citrus are gaining popularity among high-end consumers.
Grocery prices in California fell in April for the first time in 12 months, according to the Labor Department's consumer price index.
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