Hostess Celebrates 100 Years With... You guessed it a New Birthday Cupcake!

Hostess is celebrating its 100th birthday in a pretty special way: A Birthday CupCake! The new flavor is made to taste like — you guessed it — a birthday cake, and it features golden cake with rainbow sprinkles baked inside it and vanilla creme filling. The cupcake is then topped off with even more rainbow sprinkles, because obviously one can never have enough, and Hostess's signature squiggle.

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