An empty doughnut shop got a powerful dose of publicity once the owner’s son’s viral photo propelled his dad’s business to internet stardom.
When Billy By's father opened a donut shop in Missouri, Texas, the son tweeted out a series of image showing his dad and his new shop. Completely empty with a grand opening sign out the front, By captioned his Saturday, March 9 post, "My dad is sad cause no one is coming to his new donut shop."
Immediately, Twitter started rallying around the shop, asking By for the address. Now sporting over 292,000