Taco Bell is Opening a HOTEL in Palm Springs this Summer. No Joke.

The Bell: A Taco Bell Hotel and Resort will be open for a limited time, with reservations opening up in June. The Bell will feature a gift shop with exclusive Taco Bell-themed apparel and an on-site salon with Taco Bell-inspired nail art and hair styling services.

Taco Bell’s Chief Brand Officer Marisa Thalberg said that the idea for a Taco Bell-themed hotel is meant to be playful and fun, but the brand sincerely intends for it to be an “unparalleled experience,” and opted to house the Bell in a fully operational hotel.

Other experiences include wedding customers in a Taco Bell-themed ceremony for $600 at its Las Vegas Cantina flagship location. To date, Taco Bell has had over 165 wedding registrations. The brand has also teamed with fast-fashion retailer Forever 21 to sell clothes with its logo and imagery.

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